EXCELLON AUTOMATION: Company makes equipment that laser-drills circuit boards.
Creative Direction and design of multi-media exhibition booth and walls, featuring product films produced by Creative Portal
Challenge: Conceive and design a display and sales environment that successfully conveys the benefits and functionality of machinery that creates microscopic holes in circuit boards (microvias; tiny holes–the width of a human hair)
Solution: Microscopic photography of microvias were used to illustrate accuracy, while on-site demonstrations focused on speed and flexibility of programming. Rubber flooring served to differentiate the space and create a sense of quiet uniqueness in crowded and busy exhibition halls. All elements were designed for easy breakdown and packing to ship to future shows in various countries.
EXCELLON AUTOMATION: Large panel walls featuring backlit transparency portholes of microscopic graphic details