NIGHTLIFT: Sleep bra designed by a celebrity plastic surgeon.
Creative Direction, Art Direction and Design for logo, hang-tags, brochure, packaging, postcard and website.
Challenge: Entice women to sleep in a protective bra to preserve breast shape and prevent vertical décolleté lines on chest.
Solution: All imagery portrays women in a comfortable evening, night or morning setting. Foldout hangtag designed in logo shape, illustrates clear instructions of how product is to be worn and it's benefits. All packaging and promotional pieces illustrate this is a comfortable, sleep-bra.
NIGHTLIFT: website